About · the person behind the practice
Grounded tools for a deeply human practice.
Tarot Journey grew from one person looking for a steadier way through change.
Jo McClure · Melbourne, Australia
Systems thinking, personal tarot practice, and a little more space to reflect.
Jo McClure is the founder of JM Virtual Business Services and the creator of Tarot Journey, a digital platform designed to support deep, reflective tarot practice for modern spiritual communities.
Based in Melbourne, Jo brings more than 15 years in systems, CRM and workflow automation together with a long-standing personal tarot and shadow work practice.
How Tarot Journey began
Tarot Journey was born from Jo’s experience of feeling overwhelmed by rapid changes in AI and technology. She turned inward—using tarot, journalling and shadow work to navigate that transition with integrity. What began as a personal tool to hold space for her own process grew into a structured, repeatable framework that spiritual practitioners can offer to their communities.
Through JM Virtual Business Services, Jo has implemented complex platforms for logistics, field services and professional services businesses. With Tarot Journey, she brings that practical lens to spiritual entrepreneurs who want grounded, ethical digital experiences without losing the soul of their work.
Jo is known for a warm, no-nonsense style: breaking down complex technology into actionable steps and approaching spiritual business with both reverence and realism. Her mission is to help spiritual leaders create sustainable, values-aligned offerings that support their clients and grow their businesses without burnout.
For spiritual communities
Tarot Journey is designed to support structured reflection between live sessions—in memberships, circles, courses and client communities. Practitioners interested in the existing affiliate or licensing model can learn more through the affiliate registration page.
This story and these educational materials do not imply that Jo reviewed every guide or card meaning published here.